Beyond the Boost: Facebook Advice from Camille Zess

Our local visitor industry council hosted a seminar on Facebook ads with Camille Zess of Break the Ice Media. I’ve used Facebook ads before, primarily to promote events, so I knew that this was something I needed to learn more about. The seminar walked us through the basics of creating an ad, different types of … Continue reading Beyond the Boost: Facebook Advice from Camille Zess

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CTRL + ALT + DELETE: Tips and Tricks for Creating and Maintaining a Digital Identity [Presentation from Upstate Social Sessions]

Missed my talk at Upstate Social Sessions at the Eastman Museum? Attended but looking for my slides? Look no further! At Upstate Social Sessions, I presented on how to create and manage a digital identity, including how to shape your brand and what tools to use. I've included my pared down slides here. Why pared … Continue reading CTRL + ALT + DELETE: Tips and Tricks for Creating and Maintaining a Digital Identity [Presentation from Upstate Social Sessions]

#MuseumSelfie: Using the Selfie for Good

The selfie is a unique type of self-portrait, that while not limited to mobile phone based photography, has definitely increased over the last decade. On the one hand, it has been argued that the selfie is part of self-aggrandizing and narcissistic behavior. Halpern, Valenzuela and Katz (2016) found that "narcissist individuals take selfies more frequently … Continue reading #MuseumSelfie: Using the Selfie for Good

A Quick Lesson on Creating & Embedding a Map into Your Website

I love maps. Maps are a great way to convey information about space, they provide an interactive visual element to websites, and they can reveal insights that traditional text can not. Adding a digital interactive map to a website can be a fantastic way to give something else to your visitors that improves their experience. … Continue reading A Quick Lesson on Creating & Embedding a Map into Your Website